DoubleClick News |
| News created: 21. september 2007 21:33 |
NBC TEAMS WITH DOUBLECLICK RICH MEDIA AND VIDEO’S INNOVATION LAB TO LAUNCH BREAKTHROUGH AD EXECUTIONS FOR FALL TV LINEUP
DoubleClick’s Rich Media and Video Team and Innovation Lab Take NBC’s Fall Online Campaigns to the Next Level Starting With the New “BIONIC WOMAN”
New York, NY, 8/6/2007 - DoubleClick Inc., the premier provider of digital marketing technology and services, today announced that it is working with NBC on new cutting-edge online ad campaigns to support the promotion of NBC's upcoming fall line-up of programming. These new campaigns utilize the latest in creative online ad executions and represent an extension of the three-year relationship between DoubleClick and NBC.
DoubleClick Rich Media and Video's Innovation Lab, a brain trust within DoubleClick that brings groundbreaking video and rich media technologies to life, developed two new Rich Media innovations - Video Button and Alpha Channel Video - which were successfully implemented to promote several shows featured in NBC's spring line-up and will remain in focus for the upcoming fall line-ups.
"As a DoubleClick client, NBC is realizing the benefits of integrated campaign reporting while maintaining innovative collaborations with the DoubleClick team with which we're accustomed to working," said Kevin Holden, Senior Director, NBC Digital Advertising. "This continues to be a mutually beneficial relationship that has allowed us to deliver cutting-edge creative campaigns." |
|
